Analyst Relations

In addition to media relations, establishing relationships with industry analysts is important as you work to hone your company’s image. Industry analysts conduct research into best practices, products and services, and they are well-informed regarding important issues facing your industry. These bloggers, consultants and other respected professionals are key influencers businesses look to when making decisions and are an integral part of a B2B PR strategy. Establishing a productive relationship with these analysts can go a long way toward getting you the coverage your company needs. They can provide you with advice on market needs and can also serve as references for generated content such as news releases and bylined articles.

To establish these relationships, you must do some research of your own. First, you will need to determine which analysts are the most influential within your market. If you are unsure, consult trade publications and other sources for written material within your industry. Then take note of the analysts mentioned in articles and quotes. Consider their target audiences, the services they provide and the depth of their research. Then be sure to maintain consistent communication with them. Following their recommendations is the best way to maintain a profitable relationship.

Connect Marketingsm has worked with the most influential analysts since 1989 and can provide the necessary introductions for your company. Connectsm works with nearly 300 analysts at 45 different firms. We manage full analyst relations programs and also partner with in-house analyst relations executives to ensure consistent communication as well as an integrated approach to PR and AR.

Client Experience

MontaVista provides Linux embedded in a variety of consumer electronics, but it was difficult for them to establish themselves in the market because the microelectronics industry is controlled by a few very successful companies. In order to improve their media coverage, MontaVista turned to Connectsm. Because of our relationship with the industry influencers, the analysts took another look at MontaVista and the potential impact its products could have. Now MontaVista powers everything from Sony Bravia TVs to the Chevrolet Volt. The potential of positive analyst relations is enormous.