What Happened to Connect Public Relations^®?

We are expanding our brand. Today, Connect Public Relations^® becomes Connect Marketing^sm. Don’t think of this as a ‘switch,’ but rather as an ‘expansion.’ Here is the story …

For 22 years we’ve been doing technology PR. Our goal has been to reach out to technology media and analysts to get coverage for our clients. About 5 years ago our clients started asking for more. They still wanted to reach traditional media, but wanted to include social media as well.

That drove us into new areas — blogs, forums, Facebook, Twitter and so on. But it didn’t stop there. In this brave new Web 2.0 arena we also needed to build content. Infographs, videos, slide shows and so on. And we needed to engage with this new media. We had to monitor blogs and forums, engage where needed, measure what was being said, etc.

One day, about two years ago, we realized PR was no longer an accurate description of what we did. It is an important part if what we do, but not the complete story. We decided Connect Marketing^sm was a more complete description.

So, welcome to Connect Marketing^sm. There are four parts of our new brand:

Connect Strategic^sm is where we help our clients build effective messaging as well as conduct primary research (focus groups and surveys). Connect Public Relations^® is the continuation of the traditional PR activities we’ve pursued for 22 years. It is still our core. Connect Social^sm is where we focus on all things Web 2.0 — social media, social networking, social content and social reference. And Connect Studios^sm is where we build meaningful, exciting, fun content — infographs, websites, videos and so on.

Take a look at our new website for more details on each area. And welcome to Connect Marketing^sm!