Measurement

Connect^sm is driven by results — we judge our success by the exposure your company receives. Measuring the results of a marketing campaign can be a challenge, but Connect^sm will work with you to determine your goals and the metrics by which to measure them.

We have developed a comprehensive set of tools to show you how effective your marketing is:

• Metric determination
• Custom URLs
• Bit.ly integration
• Impression tracking
• Integration of interactions into lead generation/tracking system
• Tracking of click-throughs and site activity

Connect^sm also prepares regular reports detailing the results of our work. These reports list all the coverage you have received, including articles placed, case studies and all other media coverage. With Connect^sm, you can see exactly what you get for your marketing dollar.