Social Media

Marketers will often use the term social media to refer to the entire Web 2.0 landscape. We disagree. To us, social media refers to that subset of media in which you talk directly to your communities.

The primary example would be a blog. You write a blog post, and your community reads it. There may be interaction in the form of responses to your blog, but the engagement is decidedly not symmetrical. It is mostly your voice directly to your community.

What are the important social media for business technology prospects? Blogs and micro-blogs (such as Twitter) are the mains ones.

Where Connectsm can help is by:

  • Identifying who the most important influencers are in your space
  • Monitoring the conversations
  • Engaging where appropriate on your behalf (or helping you to do so)
  • Measuring activity