Web

Microsites

In the new media landscape, companies have more direct control over their interactions with the customer. Many tools are available to address different market segments, but what is most valuable is the opportunity to engage with customers directly. Tools such as blogs and videos allow you to distribute information to customers, but a comprehensive plan for engagement also requires one-on-one interaction on a large scale, in a manner that the company can direct. The key is to engage your customers in a way that is meaningful for them and also valuable to the company. One of the best ways to accomplish this is through microsites.

While social networks provide the opportunity for one-on-one interaction with your customers, a microsite allows you to focus this interaction on the material of your choice. For example, if you specialize in information management tools, you might design a microsite as a survey to find out how companies are currently managing their information. By allowing the customer to answer specific questions, they feel engaged with your company in a personal way. While blogs and videos allow for passive engagement and one-sided information distribution, microsites, especially surveys, allow the customers to feel that they are being heard.

Flash Animation

One of the great marketing advantages the Internet has over traditional media is the ability to implement dynamic content. By integrating content such as flash animation into your website, you create engagement with visitors, who are more likely to invest time in learning about your products.

Flash animation gives you the versatility to create surveys, microsites and videos on your website, adding visual variety that supplements and enhances your text. Connectsm has the capability to create content that will have your customers interacting with you in new ways.

Website Refreshes

Website design evolves nearly as quickly as technology itself. If your website is looking a little stale, you’re missing out on a prime marketing opportunity. Corporate websites are often the first point of contact for potential clients, and a poorly designed or uninformative site risks sending the wrong message. Your site needs to have the information your clients are looking for, and it needs to be easy to navigate.

As part of your overall marketing plan, Connectsm can help you redesign your company’s website and turn it into an informative, productive marketing tool. We will work with you to plan the overall structure, as well as the content and design of each page, to make it as accessible and informative as possible to clients and potential clients alike. We can also implement search engine optimization strategies to raise your visibility and improve your traffic.