Writing

Good business writing tells a convincing story. At its heart is an important, interesting idea relevant to readers. The story has purpose, clarity and a logical flow. Its voice and style are appropriate to the topic and audience. Its tone is authentic. It grabs your attention, makes you think, even take action.

Years ago, FedEx had a short, simple mission statement for its multibillion-dollar global enterprise and vast number of customers, employees and shareholders:

“10:30”

Of course, that’s the arrival time of the FedEx customer guarantee — with quite a company story behind it. For all FedEx stakeholders, it had indisputable purpose, clarity and logic, regardless of language. For FedEx employees, it inspired, focused and drove their work each day.

What’s your company’s story? Does it help drive your strategy? Is it written powerfully enough to spur thought, influence and sales in your markets?

While Connectsm can help you develop your core company story, our writing team can cast it in many forms: a press release, blog, video, brochure, podcast, white paper, web page, speech or any other communications vehicle.

Your written communications will benefit from our decades of experience. Our seasoned writers learn new subjects fast and can make the most complex ones clear and compelling.

Before starting, they always seek to understand your audience and the purpose of the written communication. What will the reader take away from it?

Only then do they begin building the story, weaving in your key strategic messages as well as examples, metaphors and narrative illustrations to carry the reader to its conclusion.

Connect Marketingsm highly values the written word and especially a well-told story. We can meet your writing needs with the same passion for your subject as you. We strive to spark a fire in your readers, influence your markets and drive sales. Those are the measures of our success.