There is an unwritten commandment to marketing, PR and sales … “know thy customer!” Knowing who the customer is requires a holistic view based upon good research and solid facts to ensure that what you deliver in the way of content, messaging and features meets your customer’s needs.
Read MoreFor more than a decade I have been doing public relations for healthcare and technology companies. Clients often asked me how PR helps their business increases sales. This conversation happened so often that I had a memorized response — PR isn’t lead generation, but instead it provides thought leadership and brand recognition.
Read MoreOur attitudes can make or break any opportunity whether at work, home or play. If your attitude doesn’t add value to any project or opportunity, very little will help you be successful at achieving your desired goal. For example, I had a co-worker that I didn’t get along with and every meeting we were in together turned into an argument and ultimately we both decided we couldn’t work together. Thankfully, I had a manager pull me aside and suggest that I try something different – a change of attitude. He suggested that I separate my frustration and anger for this person from the situation. By stepping back and removing myself from the situation I realized that I was ignoring real issues simply because he brought them up. Clearly my poisoned attitude toward him wasn’t helping either of us succeed.
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