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B2B Tech PR & Analyst Relations

If You’re Not in the ConversationYou're Not in the Game

There’s an important conversation going on. In traditional media, analyst reports, social media, even in content like blogs, videos, and white papers. Are you a part of the conversation?

You’ve built the best product or service. But that’s not enough if nobody is talking about you. Especially when the major AI models all listen to these conversations to influence who they recommend when answering prompts.

Connect Marketing makes sure our clients are in the game.

A dense cluster of overlapping content forms — newspaper pages, analyst quadrant charts, social posts, video frames and an AI chat thread — floating together

The Hacker News namesConnect MarketingBest Cybersecurity Marketing Agency

Thirty-eight years in B2B technology. The first PR firm ever named to the Inc. 500. SABRE, Bulldog, PRSA and Platinum PR honors along the way — and the senior people who won them are the ones on your account.

About Connect
BeyondTrustBeyondTrust GitGuardianGitGuardian Blackpoint CyberBlackpoint Cyber SelectorSelector SpirentSpirent 360 Privacy360 Privacy NewgenNewgen Cloud5Cloud5 NeuShieldNeuShield Wilson ConnectivityWilson Connectivity CourserCourser Micas NetworksMicas Networks CyberFOXCyberFOX ArrcusArrcus ZapierZapier ShippoShippo FluidCloudFluidCloud ACTOACTO CERTIVCERTIV

A few of the companies we’ve put in the conversation

AI agents producing a queue of drafts while a strategist reviews each one and decides what ships

AI transformation

Fewer than 5% of PR/AR agencies are fully AI-transformed. Connect Marketing is.

AI transformation requires much more than a seat on ChatGPT. We’ve written a half million lines of code, automated more than 50 PR/AR processes, and harnessed every major model — OpenAI, Anthropic, Google, Perplexity — because no single one is best at everything.

What AI transformation looks like at Connect

Team quality

The partner who pitches you is the one doing your work.

Tired of babysitting junior agency staff who are still learning their craft? Who don’t understand your market? Who are perpetually missing the mark? And where the senior partner who pitched you is nowhere to be seen?

At Connect we don’t play that game. In fact, we can’t. We don’t have junior staff. All your work is done by an industry veteran with decades of relevant experience.

Nobody at Connect is learning on your account.

Why most agencies can’t say that
Connect Marketing Under 3 3–5 5–10 10–20 20+ Years of experience Results

Results

The results, not the activity.

Two-thirds
of our clients’ coverage has them as the primary or sole focus.
More than half
of our clients’ coverage includes references to or quotes from their executives.
Three out of four
times our clients make the news, their core messages are the substance of the story.
See our work

What we do

Three ways into the conversation.

Public Relations

Media relations, thought leadership, announcements and rapid response — with the reporters who cover your beat, by the people who have known them for years.

GitGuardian, named the expert on a federal breach: ~70 articles in days.

Public relations

Analyst Relations

Briefings, inquiry, Magic Quadrant and Wave positioning, and category strategy. For the CTO or product marketing lead tired of being filed under the wrong label.

Selector AI didn’t join a category. Gartner named theirs.

Analyst relations

Content

Messaging, bylines, case studies and web copy. Written so a busy human finishes it — and so a model summarizing you gets it right.

Thirteen bylines for CyberFOX’s CEO and CRO in six months — each in that executive’s own voice.

Content

Want to know what the conversation says about you today?

Let us map it. We'll show you where you stand against your competitors across traditional media, social and the analyst community — and what the major AI models say when a buyer asks who leads your category.

We'll walk you through it in a 30-minute, no-obligation call. Either way, you keep the analysis.