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Making your B2B marketing goals achievable.
Neil has been involved with the high-tech industry for more than 30 years. After founding, building and selling Pacific Software in 1989, Neil founded Connect Marketing.
In 1996, Connect Marketing became the first PR firm ever to be listed on the prestigious Inc. 500 list of fastest growing privately held companies. It has appeared on the Inc 500/5000 list several times since then. Today Neil focuses on strategy, messaging, research and content creation for our clients. Neil is a member of the Forbes Agency Council.
Neil received a degree in engineering from the University of California at Berkeley.
Holly has worked in public relations and marketing for more than 25 years and has led strategic communications programs for IT infrastructure, enterprise software, SaaS, healthcare IT, PC peripheral and telecommunications companies, including Lexmark International, ServiceNow, Workfront, Internet Security Systems, Riverbed, F5 Networks, Nokia Networks, Igneous, and Siemens Enterprise Communications, Inc.
Holly specializes in establishing thought and market leadership, building new categories, launching companies and products and building positive influencer relationships. She has vast experience building multi-faced PR programs that include executive visibility, message development, media and analyst relations, social media, corporate profiles, IPOs, and acquisitions.
Holly earned a Bachelor of Arts in public relations from Brigham Young University. Prior to joining Connect Marketing, she served as PR assistant for ABC's Good Morning America and PR manager for the U.S. Ski Team. One of her favorite pastimes is marathon running. She was one of the elite athletes who qualified for and competed in the US Woman's Olympic Trials for the Sydney Olympics.
As a senior partner of Connect, Sherri directs public relations processes within the organization and provides strategic counsel to clients. With more than 27 years of communications experience, Sherri has been helping market leading high-tech companies and emerging start-ups engage with prominent influencers in both B2B and B2C markets. She has developed programs designed to build credibility, demonstrate expertise, and increase client's share of voice.
Prior to joining Connect in 1991, Sherri served as managing editor and marketing manager for LAN Times and as the marketing manager for a telecommunications company.
With an insider's knowledge of the industry, Sherri's successes include thought leadership programs, crisis communications, strategic planning, M&A communications, and results-based media and analyst relations.
Sherri earned BA and MA degrees from Brigham Young University. When she's not in the office, her favorite pastimes include spending time with family, running, cooking, reading and traveling.
With more than 20 years of high-tech communications experience, Mike has counseled a wide variety of high-tech companies to address communications challenges in both traditional and social media with market leaders like Sun Microsystems and Symantec as well as emerging technology start-ups.
Areas of focus include strategic planning, integrated communications, crisis management, new product launches, media and analyst relations, IPOs and acquisitions. Mike's vast network of media contacts results in more than 500 one-on-one media interviews per year in a wide variety of traditional and social media including business, trade, consumer, broadcast, vertical and financial publications.
Mike earned his Bachelor of Arts degree in communications and marketing from Brigham Young University. When he's not in the office, his pastimes include skiing, snowmobiling, or other extreme type activities such as early morning piano practicing with his children.
Janeen directs the day to day business side of Connect. She has more than 20 years' managerial and operations experience. Her responsibilities include project management, event coordination, human resources, administrative staff management, and corporate financial accountability.
Prior to joining Connect Marketing, Janeen served as marketing manager at Franklin Covey and managed the book publishing and direct mail operations for the company's public programs.
Janeen earned her Bachelor of Arts degree in information management from Brigham Young University.
Emily is a multi-faceted B2B digital marketing and demand generation leader with demonstrated success in marketing strategy, content strategy, SEO, SEM and website conversion optimization critical to generate and qualify leads. She focuses on driving MQLs, pipeline and revenue growth for B2B tech companies with lengthy, complex sales cycles.
Emily specializes in creating digital marketing campaign strategies that attract new prospects and nurture them into sales-ready leads. She fosters alignment between sales and marketing teams to develop and execute hyper-targeted account-based marketing programs tailored to the buyers' journey.
Emily is also an extensively experienced copywriter for websites, landing pages, blogs, digital ads, social posts that target buyer personas and drive lead conversion. She has vast experience onboarding and managing marketing automation tools, such as HubSpot, Marketo, Pardot and Act-On, to integrate with CRM systems.
She graduated with a Bacheleor of Arts in journalism from Arizona State University. When she's not in the office, she is enjoying time with her family and attending her children's soccer games.
Jessica is an omnichannel marketing strategist specializing in digital media, SEO and content project management. She focuses on bridging the gap between marketing, sales, and ROI.
Jessica has led over 250 web-based projects within the SMB space as an agency project manager and countless more in my current B2B enterprise environment. She wears many hats, operating as the digital marketing & campaign strategist/project manager/design & functionality director.
Jessica enjoys working with sales teams, clients, and stakeholders to define their goals. Together they creatively convert those objectives into scalable, integrated omnichannel marketing plans that engage the right prospects and open conversion opportunities.
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