Podcasts: B2B Marketer's Secret Weapon


Written releases and articles go a long way toward establishing your industry presence, but you need to supplement written press with a variety of media in order to be seen as a true player in the industry. One great tool for broadening your appeal is the use of audio presentations such as podcasts.

Podcasts are a useful way to address industry issues while showing a human side of your company. They can be informative as well as entertaining. They offer listeners the option of listening on the go, and they are ideal for establishing your thought leadership in the industry.

At Connect, we utilize professional voice talent and the latest production software to product professional-quality audio presentations for our clients.

We will work with you to develop a program that addresses topics of current concern that will gain you the most interest from customers and the media.

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