Being social is simply engaging your communities online. One way to differentiate forms of social media is how the content is consumed. Blogging (and Microblogging - aka Twitter) engages your audience by providing them with information that reflects your viewpoint. Many companies use these tools to get their viewpoint seen by as many poeple as possible. However, they often forget to engage with other bloggers and influencers to make their viewpoints truly social.
Our Media Affinity Study shows that blogs are in the top five in terms of how IT professionals learn about new technology. It is crucial that high-tech vendors create and execute a powerful, consistent blogging program.
CONNECT CAN HELP IN SEVERAL WAYS: