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The New Twoosh: What Twitter’s 280-character rollout means for B2B marketers

The New Twoosh: What Twitter’s 280-character rollout means for B2B marketers

A tweet that is exactly 140-charaters is called a “twoosh.” As of last week, this definition is null and void. Twitter announced the biggest change to their service in their 10-year history: doubling the platform’s character restriction from 140 to 280 characters. They have also moved the user name character restriction from 20 to 50 characters.

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Keep the Cookie Cutters in the Kitchen

Unless I happen to be standing courtside at an NBA game, I’m pretty easy to spot in a crowd. I’m 6’6”, which is great when I’m playing basketball, but it can be a real problem when doing everyday things like shopping for clothes. If I’m fortunate enough to even find clothes in my size, I have to try every single item on, even though the labels all indicate the same size. You’ve likely experienced this frustration too: picking out two shirts or dresses that are the same size, but are made by different companies, and finding that one fits while the other does not. (Don’t even get me started on airplane seats.) One size truly does not fit all, at least that’s too often my experience.

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Four Social Media Mistakes Every Executive Should Avoid

Early in my mother’s elementary school career she mistakenly learned to spell the word “been” as “bean.” Throughout her adult life this mistake has been (or is it bean?) something she has been (or bean?) cognizant to recognize and correct. However, the mistake became a habit and has been a struggle for her and at times she still misspells the word.

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Issues Management: Using Social Media to Mitigate Potential Crises

Social media and public relations professionals across the nation cringed when they saw this pre-scheduled tweet the NRA sent a few hours after the Aurora shooting. Articles and blogs asked: What in the world was the NRA thinking, and could this happen to my organization?

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