Solutions
Creative Services
Impactful stories that move your prospects.
In B2B, clarity, voice, simplicity and consistency are critical. The fundamental task of all B2B writing is to share complex information in the simplest terms. In technical literature, infographics and thought-leadership content, our experienced writing team will craft language that eases the cognitive burden as much as possible.
Our branding projects drive business results: increased brand awareness, improved customer sentiment, increased profit margins and sales. Our B2B branding services provide your team with the expertise and support they need to tell your brand story successfully across every relevant channel.
Your website is where your brand, your strategy and your lead-generation all comes together. Our skilled team of strategists, creatives and developers all collaborate with your team toward the same objective: a compelling, trackable experience that connects with each user in precisely the way they need. And if your website experience works the right way for your buyers, it’s going to work the right way for your sales.
There are many ways for B2B tech companies to use social media as part of your strategic initiatives. Reputation management, customer service, public relations and customer acquisitions are all potential benefits of social media. The key is to think about the type of content that your audience will like, rather than being self-serving.
Video is perfect for tech firms! It can quickly explain complex technology in simple, compelling ways. It can humanize your brand. It is easy to consume, making it perfect for busy prospects. However, creating a captivating and effective video is difficult. Connect Marketing can help. We’ve created hundreds of videos over the past two decades for our clients.
In B2B technology, the decision-making process is often long and informed by a lot of research. Sales enablement collateral is specifically designed to help sales teams close deals while staying true to the brand. This type of content can include infographics, sales decks, surveys, case studies, persona documents and sales scripts.
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