Too many companies decide to embark on an inbound marketing program and jump straight into the tactics. This is a mistake.
A solid inbound program starts with strategy. Every Connect Marketing client goes through an inbound discovery and persona workshop. It's here that we define your ideal buyers and identify the strategies that will best attract and nurture them through the purchase cycle.
We don't just scratch the surface of your buyer persona demographics; our inbound discovery workshop goes deep. We conduct in-depth interviews of your marketing team, sales team and customers. We dig into third-party research. When needed, we conduct original surveys. All of this is used to understand your ideal buyer's behavior, their role in the purchase, who influences them and who they influence.
Understanding your buyer persona informs your entire inbound program and how we'll go about attracting buyers to your door.