It is said that 90 percent of the content on the Internet is created by 10 percent of individuals. Those who create content, are thought leaders and influence the opinions of the others can have significant impact on your brand.
Connect targets key influential individuals and work to build and strengthen relationships on your behalf. Not only is trust and name recognition built, but the opinion of your brand by these influencers is positively affected, which in turn affects the perceptions of others.
By taking a holistic approach to influencer marketing beyond Twitter and editorial contracts and focusing on influencers in communities where your customers spend their time, Connect helps you identify the right conversations with the right people in which to engage.