Research
Interesting content is the core of an effective marketing program. Surveys and focus groups are excellent ways to generate content. A well-crafted research project can provide content for a wide variety of programs, including:
- Public relations
- Blog posts
- Executie speeches
- Lead generation campaigns
- Social content such as videos, SlideShare.net and infographics
In addition, research content remains relevant for as long as 18 months. It is no wonder aggressive companies use surveys to:
- Generate thought leadership
- Open doors for sales teams
- Generate leads
- Add interest and credibility to existing marketing materials
WHAT CONNECT CAN DO FOR YOU Connect has conducted more than 100 surveys, involving more than 100,000 respondents from all kinds of companies, representing CIOs, IT managers, network administrators and other technical professionals, as well as end users.
Connect offers comprehensive research services, including surveys, traditional focus groups and in-depth telephone interviews.
CLIENT EXPERIENCE
SYMANTEC
Symantec wanted to extend their thought leadership in the emerging mobility market. To help, Connect designed, executed and analyzed a survey of more than 3,200 global organizations in 29 countries. We then prepared 33 versions of PowerPoint decks, written reports and fun infographics for different countries and highlighting different cuts of the data such as SMB or Enterprise.
