Do traditional media - magazines, newspapers, broadcast and so on - still matter? After all, social media has become very important very quickly. However, according to our Media Affinity Study, traditional media are still in the top five in terms of how buyers learn about new products and services. It makes sense because traditional media have a very broad reach and provide a level of credibility and reliability that social media cannot yet match.
Outreach to traditional media builds brand awareness, establishes thought leadership and communicates news about products and services. Taken as a whole, these efforts provide a high level of visibility for your company. Connect can help. We have deep experience and relationships with the media contacts that matter. We know what they want, and need, and use that to secure more than 25,000 placements for our clients, from news stories to in-depth reviews and profiles.
For example, Connect helped Symantec establish its Internet Security Threat Report (ISTR) as the industry's premier report on the Internet threat landscape. In the 2013 report, with Connect's help, outreach around the ISTR resulted in thousands of articles in outlets such as Associated Press, Reuters, Wall Street Journal, Economic Times, and CIO.