Inbound Marketing

The marketing playbook has changed. Today's buyers largely ignore traditional interruption-based marketing; they easily tune out print, television, direct mail and even such digital marketing formats as banner ads, PPC and email blasts. Casting a wide net in hopes that a small percentage of the audience will listen and convert to a customer no longer works, and it costs too much.

Inbound marketing is a better way. Inbound marketing helps you attract the right buyers directly to your door with the right offer at the right time.

Inbound marketing helps you generate leads by putting you where prospects are looking. You answer questions prospects are asking, proliferate those answers around the Web, make a compelling content offer to gain their permission to communicate, then nurture your leads until they are truly ready to talk to sales.

It's a big shift, and it can be overwhelming. Connect can help with every step of your inbound marketing program.