The marketing playbook has changed. Today's buyers largely ignore traditional interruption-based marketing; they easily tune out print, television, direct mail and even such digital marketing formats as banner ads, PPC and email blasts. Casting a wide net in hopes that a small percentage of the audience will listen and convert to a customer no longer works, and it costs too much.
Inbound marketing is a better way. Inbound marketing helps you attract the right buyers directly to your door with the right offer at the right time.
Inbound marketing helps you generate leads by putting you where prospects are looking. You answer questions prospects are asking, proliferate those answers around the Web, make a compelling content offer to gain their permission to communicate, then nurture your leads until they are truly ready to talk to sales.
It's a big shift, and it can be overwhelming. Connect can help with every step of your inbound marketing program.
Leads increased by
Sales increased by
TAIL-F SYSTEMS INBOUND MARKETING
Tail-f Systems utilized Connect Marketing®’s services to attract new prospects and nurture them into sales-ready leads.
Connect built personas, mapped their journey to revenue, built a content map and conversion optimization plan as part of a comprehensive inbound marketing program.
Today, Tail-f's prospects are comfortably 80% through the buying journey before they raise their hand to engage with sales.