Connect Strategicsm

For your business to succeed, you have to know where you want to go and how you will get there. You wouldn’t create a business plan without an underlying strategy, and your marketing should be no different. Taking the time to plan now is an investment that will pay off later by providing better results and causing less frustration.

Connectsm specializes in developing high-tech marketing solutions for enterprises. We can help you through every step of the marketing process, from planning comprehensive business-to-business strategic messaging to evaluating the effectiveness of a single press release. We will begin by conducting market research to ensure you have the proper foundation on which to build your campaign, because you need to know who you are trying to reach, as well as the current state of high-tech marketing. Using the results of this research, we will then work with you to develop the business-to-business strategic messaging that will define your products, improving your Internet presence through Web 2.0 media. As your campaign unfolds, we will provide reports to measure the effectiveness of the program and help you get the most out of your marketing.

For most companies, the difference between potential and success is planning. Even the most innovative product will never bring in revenue if you are unable to convey the right message to the right people. Strategy is absolutely essential to a high-tech marketing plan. In order to build that strategy, you need to consider what you want to say, how you want to say it and who needs to hear it. Strategic messaging must clearly define the problem in the market, explain where the competition falls short, and convince customers that you are uniquely positioned to solve it.

For those who like to take a more active approach to their company’s marketing, Connectsm has developed useful resources to assist you as you refine your company’s strategy. You will need to first develop effective business-to-business strategic messaging. Once your messaging is in place, you can take advantage of other important high-tech marketing tools such as surveys and other interactive content, to give you a competitive advantage.

When Symantec wanted to show that they are not only thought leaders in antivirus technology but also in enterprise security, they turned to Connectsm. Together we developed strategic messaging to establish Symantec’s thought leadership in enterprise security, by publishing an annual “state of enterprise security” threat report. The plan for the release included several strategic elements:

  • Worldwide release
  • Analyst and media pre-briefing strategy
  • Roundtable events
  • Bylines articles
  • Public policy briefings
  • “Profile of a Virus Hunter” campaign
  • Monthly summary of the top ten malicious threats
  • Access to security response experts

Through this strategic approach, Symantec’s annual security threat report has received extensive media attention. Symantec is now the first source the media look to for enterprise security developments.