Inbound Marketing

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WHAT IS INBOUND MARKETING?

The marketing playbook has changed. Today's buyers largely ignore traditional interruption-based marketing; they easily tune out print, television, direct mail and even such digital marketing formats as banner ads, PPC and email blasts. Casting a wide net in hopes that a small percentage of the audience will listen and convert to a customer no longer works, and it costs too much.

Inbound marketing is a better way. Inbound marketing helps you attract the right buyers directly to your door with the right offer at the right time.

Inbound marketing helps you generate leads by putting you where prospects are looking. You answer questions prospects are asking, proliferate those answers around the Web, make a compelling content offer to gain their permission to communicate, then nurture your leads until they are truly ready to talk to sales.

It's a big shift, and it can be overwhelming. Connect can help with every step of your inbound marketing program.

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OUR INBOUND MARKETING SERVICES
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Strategy & Persona Development
website design optimization
Design & Optimization
content marketing
Content Marketing
conversion optimization
Conversion Optimization
lead nurturing
Lead Nuturing
marketing measurement analytics
Measurement
How can inbound marketing
work for you?
Download our Inbound Marketing eBook to learn more about the inbound marketing process.
Download Ebook 
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CLIENT EXPERIENCE

Leads increased by

+400%

Sales increased by

+33%

TAIL-F SYSTEMS INBOUND MARKETING

Tail-f Systems utilized Connect Marketing®’s services to attract new prospects and nurture them into sales-ready leads.

Connect built personas, mapped their journey to revenue, built a content map and conversion optimization plan as part of a comprehensive inbound marketing program.

Today, Tail-f's prospects are comfortably 80% through the buying journey before they raise their hand to engage with sales.

See Case Study
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