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The Four “B”s of Thought Leadership

The Four “B”s of Thought Leadership

What is one of the most effective ways companies can become better known in their industry? The answer lies in an effective thought leadership program. But first, what is thought leadership?

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Becoming a True Partner

I was asked recently by a long-time friend how our organization has been able to establish such a loyal client base. A significant portion of our business is comprised of repeat customers – what we call serial clients. As clients are acquired and contacts move on, many come back to Connect. In truth, there is no greater compliment than a repeat customer, and we are very grateful for the opportunity to work with our partners anew.

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The Art of Listening

It was Mark Twain who said “if we were meant to talk more than listen, we would have two mouths and one ear.” In the context of business communications, truer words were never spoken. Over the past 20 years of my career I’ve come to realize that “listening” truly is an art form and an important skill for any marketing professional.

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How Do You Define Creativity and Where Do You Look to Find It?

Creative and out-of-the-box are two phrases I tend to hear quite often when talking with clients, friends and colleagues regarding marketing and PR related topics.

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