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Even if you’re not an HBO subscriber, you’re likely familiar with the network’s smash hit “Game of Thrones.” The latest season ended a couple weeks ago, and HBO is basking in the glow of nationwide media coverage and thousands of fans promoting the show across their social media networks. But if HBO does not hook viewers with new shows, many will just move to other channels that offer the content they want to consume and share. Your prospective and current customers can be just as fickle when it comes to the inbound marketing content you develop in the on-going effort to hook them and turn them into brand advocates. As long as they find the content fresh and compelling, they’ll keep coming back. But if it grows stale or doesn’t answer their questions, you’ll quickly lose them. So how can you become that great content creation machine? The first step, without exception, is to develop a plan of action, even if at first that is simply laying out a series of processes you and your team can follow.

Editors at TechCrunch and ReadWrite say they’ve seen more poorly written contributed articles cross their desks recently than ever before. The editors at GigaOm are so tired of promotional articles being submitted for consideration that they are now refusing to consider articles submitted by PR and marketing professionals.

“I love you but I will never admit it in public.”

Keep the heat dialed up.

Declare victory and stay home.

The fish did not want to go near my bait. I had put out what I considered the ideal fly and perfected the cast – hoping for the “catch” I had been promised by the guide. No bites.